Beldona

Beldona – Close to me since 1955

We’ve been there for you since 1955. And create comfortable pieces with a great love of detail. To make you feel beautiful, strong and confident in everything you wear.
It all started in 1955 with a small family business of female lingerie. Today, our family has 65 stores and nearly 370 employees across Switzerland. 97% of our employees are women, making us a business of women for women. And we are proud of it! We propose lingerie, loungewear, sleepwear and swimwear, but it goes far beyond that. We also wish to promote proximity and trust. A trust that you have placed in us for 65 years.