Etam Lingerie
09:30 to 19:00 today
Level 0
Kookaï: Women’s ready-to-wear
Iconic and a little bit sassy, playful and colourful since its creation in 1983, with constant reinvention ever since!
Our knitwear and jersey creations are worn by thousands of young women around the world, from France to China, Spain to Australia. Across the seasons and years, the spirit of Kookaï is enhanced, expressed and passed down from generation to generation.
Collaborations with prestigious figures from the world of fashion such as Yves Saint-Laurent, Karl Lagerfeld and Sonia Rykiel have done much to make Kookaï a logical purchase. In 2017, Magi, our historical partner in Australia and New Zealand, bought up Kookaï as a self-evident purchase…… Kookaï Group will now have 195 outlets worldwide, including Geneva, and heading towards a successful future…
The Kookaïette
The Kookaï woman has a mind of her own. She is bold and cultivated, with a touch of the bourgeoisie.
Immune to the dictates of fashion, free and unpredictable, she constantly plays with flowery prints, squares, stripes, fluid materials and feminine lines.
Her wardrobe suits her own image: elegant, sparkling and unexpected… The expression of French chic!