Beldona

Beldona – By your side since 1955

We’ve been here for you since 1955, creating comfortable pieces with meticulous attention to detail, so you feel beautiful, strong, and confident in everything you wear.

It all started in 1955 with a small family business specializing in women’s lingerie. Today, our family has 54 stores and nearly 350 employees throughout Switzerland. 97% of our employees are women, making us a company of women, for women. And we’re proud of it! We create lingerie, loungewear, sleepwear, and swimwear, but it’s much more than that. We also create close relationships and trust—trust you’ve placed in us for 70 years.